20
Oct
09

This Year’s Best Promotions at the Ballpark


Ever wonder what promotions are the most successful at the ballpark? Well the Sports Business Journal looked at this year’s attendance numbers and found the affect that the various promotions had on attendance figures. Who knew that Webkinz were so popular, averaging a nearly 32% increase in attendance. I would have thought bobbleheads would be higher up on the list. I’d also wager that nearly all of the magnetic schedule days are on or around Opening Day hence the larger number there which skews the results slightly. I also love that Health Awareness day and College Night’s are both negative draws at the box office.

Giveaways
Category (dates) Attendance Average % Change
Webkinz toy (17) 677,562 39,857 31.60%
Blanket (11) 404,166 36,742 21.20%
Banner/pennant (10) 350,536 35,054 15.60%
Magnetic schedule (41) 1,411,969 34,438 13.70%
Bobblehead (75) 2,555,561 34,074 12.70%
Figurine (29) 957,161 33,006 8.90%
Cap (85) 2,752,213 32,379 7.00%
Backpack/bag (48) 1,522,580 31,720 4.60%
Jersey (34) 1,070,513 31,486 3.80%
Lunch box/school supplies (25) 743,502 29,740 -2.00%
Calendar (23) 680,350 29,580 -2.60%
Poster (33) 929,173 28,157 -7.30%
Helmet/gloves (14) 389,031 27,788 -8.50%
Shirt (67) 1,803,625 26,920 -11.60%
Baseball cards (11) 221,924 20,175 -33.50%
Promotions
Category (dates) Attendance Average % Change
Team history tribute (19) 655,280 34,488 13.80%
Autographs (48) 1,598,118 33,294 9.90%
Fan appreciation day (29) 960,266 33,113 9.20%
Concert (36) 1,188,728 33,020 8.90%
Fireworks (195) 6,384,812 32,743 8.60%
Run the bases (53) 1,723,097 32,511 7.30%
Cultural celebration (61) 1,940,501 31,811 4.90%
Military day (28) 845,447 30,195 -0.60%
Concessions discount (122) 3,545,640 29,063 -4.50%
Health awareness day (26) 740,762 28,491 -6.20%
Kids day (60) 1,688,884 28,148 -7.40%
Family day (41) 1,100,960 26,853 -11.70%
Pet day (15) 394,303 26,287 -13.50%
Little League day (26) 680,675 26,180 -13.90%
College night (22) 531,875 24,176 -20.50%
Source: Teams, SportsBusiness Journal research

[Sports Business Journal]


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