14
Aug
09

Getafe and Creepily BK Team Up


bkdirectionsWe already have seen the creative advertising campaigns for Spanish soccer club, Getafe, thanks to a partnership with Burger King, the team will also have some creativity on the field.

As part of their scary ad campaign using the BK King, next season’s Getafe uniforms will feature a BK logo on the outside of the shirt. The really innovative part though is on the INSIDE of the new uniforms where a picture of “The King” will be, upside down!

Now, when a Getafe player scores and pulls his shirt over his head to celebrate, as many soccer players do, the King’s face will be right-side up for the cameras.

Concerned that soccer players may not be smart enough to figure out how to properly show off the King, the shirt comes with instructions. The only potential problem here is that Getafe just barely avoided relegation and are not known for their goal-scoring prowess so there may be limited opportunites to show this off.

bk_shirt

[CNBC]


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