04
Aug
09

What, No More Football Phones?


madden-10-cover-368x500Having spent several years working in the magazine industry I can tell you with confidence that the world of subscription print media is crumbling. In order to try and retain subscribers — and draw in new ones — magazines need to get more creative. So, instead of giving away a crappy fleece blanket or a football flip phone, Sports Illustrated has moved into the 21st century and is now featuring something actually worth getting; a brand new copy of Madden ’10 for the system of your choice.

For a $50 subscription you get 28 weeks of the magazine PLUS  the game AND a bonus NFL Films DVD; considering that the game itself costs like $60 you’re already saving money. If you decide to cancel the subscription early you can only get a full refund if you return both the game and the DVD, if you decide to keep the game SI keeps $26. Even still, if you were going to buy the game anyways you save a little loot, and in this economy, that’s not so bad…

[Consumerist]


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