30
Jan
09

Cashing In on Immortality


Make one incredible catch in the playoffs and you’re a legend forever. Franco Harris, the man behind the “immaculate reception” had a productive Hall of Fame career, but it is that one catch in the playoff game against the Raiders that has led to sports immortality.

This wouldn’t be America if that immortality wasn’t used to sell some shit to you. So, to coincide with the Steelers return to the Super Bowl, Harris is releasing a line of furniture, called the “Immaculate Collection.”

The first piece in the collection is a “generously proportioned” chair designed by Helen Hoey, a highly renowned designer. The first run will be for 500 of the chairs, each numbered and autographed by Harris AND Hoey. Because getting a football Hall of Famer’s signature is one thing, but a furniture designer’s signature? THAT is valuable!

[Brand Freak]


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