I bet you thought the story of Arien O’Connell, the school teacher who won but didn’t win, but then became “a” winner of the Nike Women’s Marathon in San Francisco was over, but guess what, it ain’t! Seeing how their rival company kept botching the story, and seeing an opportunity to make a little publicity of their own, Reebok stepped in yesterday and surprised O’Connell at her school presenting her with a special trophy, free shoes every month for a year, t-shirts for all her students and a $2,500 donation to her school. And just to stick it in Nike’s ass a little more, the inscription on the trophy read: “Winner and Heroine of Non-Elite Runners Everywhere.” Nicely done Reebok, you do a good thing and you get to piss off Nike. Well played.
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