Posts Tagged ‘Arien O’Connell

07
Nov
08

Reebok Swoops in on Nike’s Miscue

I bet you thought the story of Arien O’Connell, the school teacher who won but didn’t win, but then became “a” winner of the Nike Women’s Marathon in San Francisco was over, but guess what, it ain’t! Seeing how their rival company kept botching the story, and seeing an opportunity to make a little publicity of their own, Reebok stepped in yesterday and surprised O’Connell at her school presenting her with a special trophy, free shoes every month for a year, t-shirts for all her students and a $2,500 donation to her school. And just to stick it in Nike’s ass a little more, the inscription on the trophy read: “Winner and Heroine of Non-Elite Runners Everywhere.” Nicely done Reebok, you do a good thing and you get to piss off Nike. Well played.

23
Oct
08

When a Win Isn’t a Win *(UPDATE)*

Due to an outpouring of negative responses from media and the general populace at Nike’s doucherie, they have changed their minds regarding Arien O’Connell and have declared her to be “a” winner in the Nike Women’s Marathon. Since they already awarded winner’s awards to another, despite that woman finishing 11 minutes behind O’Connell, she is only declared a winner as opposed to THE winner, which of course, she is. O’Connell will receive the same prize money and trophy as the “elite” runner did and to make sure that this embarrassment never happens to Nike again, they’ve opted to eliminate the elite runner category and everyone will start at the same time next year. At least the right thing was eventually done, it’s just a shame that Nike had essentially to be shamed into doing it.

[San Francisco Gate]

22
Oct
08

When A Win Isn’t A Win

Sports can often be subjective, did that receiver push off and interfere with the cornerback, or was the cornerback the interferer? Was that a strike or just off the corner? Was the defender’s feet still moving or did they get the charge? That’s why running is such a nice break sometimes. Races aren’t subjective; there’s a line, people cross it, first one across wins. Not too complicated. So it was with great surprise that I read this story from San Francisco about the Nike Women’s Marathon where NYC school teacher Arien O’Connell ran the fastest time but didn’t win the race. That’s because O’Connell wasn’t registered in the “elite” group of runners who received a 20 minute head start to avoid the jostling of the amateurs.

Meanwhile, the 5th grade teacher, who had never broken 3 hours in 7 previous marathons ran her heart out and finished in 2:55:11. However, when the awards were announced for the winners O’Connell was not among them. “They called out the third-place time and I thought, ‘I was faster than that,’ ” she said. “Then they called out the second-place time and I was faster than that. And then they called out the first-place time (3:06), and I said, ‘Heck, I’m faster than her first-place time, too.’ ”

So O’Connell went over to the scorer’s and asked to see her time, and again, she was faster by nearly 11 minutes. “They were just flabbergasted,” O’Connell said. “I don’t think it ever crossed their minds.”

Nike, the company whose name implies victory and whose slogan is “Just Do It” did the opposite. “At this point,” Nike media relations manager Tanya Lopez said Monday, “we’ve declared our winner.” Continue reading ‘When A Win Isn’t A Win’




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