Posts Tagged ‘Burton

10
Oct
08

Sex Sells Skis and Snowboards

At long last the ski and snowboard season is coming back upon us. Sure summer is fun with all the nice weather and BBQs, not to mention the joy that is sun dresses, but winter is when men are forged. Schussing and shredding down a mountain is the best, a feeling unlike anything else and one that makes you look totally badass if you can do it well. For the new season some of the newest equipment is designed to attract the eye as much as it is to slide on snow. Take for instance Burton’s new Playboy inspired “Love” line, featuring scantily clad femmes for you to get distracted by as you take huge air.

Not to be outdone, ski manufacturers are getting in on the act too. Boone Skis have made what they term the “greenest” skis possible featuring “the newest ski technology with sustainable ingredients.” Erik Boone, the founder of the company had this to say regarding the new skis:

It was really important to us that we be environmentally conscious when we designed our skis. We take this green movement to heart. It is imperative we as a society do everything we can to lessen our impact on the earth. This is just one small thing Boone Skis can do. The double benefit for us is that bamboo is a terrific material for our high performance skis. Using bamboo is not a compromise. It truly is a great product.

And if that isn’t good enough for you, they’ve added a nice little visual touch to entice you even more.

“The art on our skis is the icing on the cake,” says Boone, alluding to the bikini model graphics. “We wanted to create skis that performed at the top of the market. Why shouldn’t they look as hot as they ride? Ours do.”

Now who is ready to go carve?

[First Tracks Online]




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