Posts Tagged ‘Octane 7.0

14
Oct
09

Hockey Star in Hot Water Over Saucy Ad

Montreal Canadiens enforcer Georges Laraque is an imposing gentleman, the rest of the NHL agrees having named him the Best Fighter and Best Enforcer several times. Despite his dangerous presence on the ice, off the ice he’s something of a pussy-cat, for instance, he became a vegan to protest the meat industry. And probably to get girls.

Looks like it worked! Georges appeared in an ad for Octane 7.0 a combo alcoholic/energy drink that sounds likes you’re drinking gasoline. The ad begins with some scantily clad women running and then stretching prior to a street hockey battle against Georges. Now, several women’s groups are upset with Laraque for the (in their opinion) misogynist ad.

The women “don’t even talk. All they’re showing is a certain part of their body. The camera, the eye, is focusing on certain parts of the body,” said Chantal Ismé of CLES, a group that fights sexual exploitation.

“People who know me know I’m not that kind of person,” Laraque said. “That’s not the kind of thing I’d agree to promote.” Laraque said also that he should never have done the ad in the first place when he arrived on set and saw the way the women were dressed. He claims that the only reason he stayed was that the ad would provide substantial donations to the various charities he supports. Talk about turning a situation back on the groups against you, I can’t wait for the various women’s groups to try and continue bashing him after Laraque claims he wasn’t paid and all the money went to charity. Including animal charities. Women find animals adorable. Ergo, Georges Laraque, adorable.

[National Post]




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