Change is a-comin’ to Lord’s Cricket Grounds, in downtown London, the staid dress code is being modified in an attempt to bring in a younger audience and appeal to a larger demographic. Lord’s, originally established in 1787 has long had a dress code where fans would be found wearing an egg-and-bacon colored tie, with a striped yellow and red jacket, I know what you’re thinking, what teenager WOULDN’T want to wear that? Well, it turns out, all of them.
So, to attract the younger sects, at the upcoming World Twenty20 tournament in June, the restrictions will be loosened. “The Aussie guys can come with yellow wigs, the South Africans can come dressed all in green. We want to encourage that and we want people to have fun. If they come in a costume, that will be allowed,” said Steve Elworthy, the tournament director.
Coming soon to a cricket stadium near you!
Cricket has seen an up tick in popularity with the younger generations, and tournament organizers are looking to capitalize on that; the tournament’s Twitter page is one of the fastest growing sports accounts and a viral video promoting the event will be released on YouTube in the coming weeks.
Of course, some of the old guard are less than pleased.
Len Osborn, 83 and a member of the Marleybone Cricket Club for more than 30 years, said: “It’s bloody ridiculous. They will lower the tone of the place.”
Brian Sedgwick, a fellow member aged 66, was a little more sanguine. “We’ve got to do these things to encourage young people to the ground. If people feel the need to dress up, I don’t understand it but, fair enough.”
…“It’s not even cricket, it’s whack-it,” another older member, Ken Lewis, said.
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