As part of an advertising campaign to raise awareness about bowel cancer — the second leading cause of cancer-related deaths in the UK, killing 44 Britons a day — several members of the English national soccer team participated in a high-tech photo shoot.
The campaign, “There is Moore to Know” is sponsored in part by the Bobby Moore Fund for Cancer Research UK, after the former English team captain who died of bowel cancer at age 51. The unique images were created using cutting edge technologies to draw attention to the inner workings of the body, in particular the bowels. Because you can never pay TOO much time to the bowels. Taking the images that sports photographer John Davis shot, a 3d visualizations company added in the anatomical layers.
Stephanie Moore, Bobby’s widow and founder of the Bobby Moore Fund: “The support of the current England squad means so much to me and to the Bobby Moore Fund as a whole. Through this campaign, the players will help raise awareness of bowel cancer.”
David James (above) commented: “Lives can be saved if more people know about bowel cancer and can recognise the symptoms of the disease.”
The Slanch Report 
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