This Paralympics Commercial is Absolutely AMAZING (and May Make You Cry)

The world’s attention is focused on London right now but when the Olympics end on August 12, another competition starts. The Paralympic games unfortunately don’t garner as much attention but this advertisement for Channel 4′s Paralympic coverage might singlehandedly change that. 

Some commercials make you want to buy toothpaste, some make you laugh, this one makes your heart soar. 


[AdWeek]
 

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