Jeremy Lin hasn’t played in weeks thanks to his knee injury but that doesn’t mean the Linsanity needs to come to an end. What about all those companies who wanted to get in on the action but were too slow?!? Won’t anyone think of the corporations seeking to capitalize on his popularity?
Well the folks at Fruit Roll-Ups know a good marketing angle when they see one, even if they aren’t fast to the draw, and so they sent Lin a specially made jersey for him, made entirely out of the fruit snacks.
Lin himself was very touched, posting on his Facebook page, “thanks fruit snacks for sending the coolest gift ever: a life-size jersey made of fruit roll up. I would eat it if it werent [sic] framed.”