| 11 November 2011
This is going to come as a shock to some of you perhaps but advertisers like to use sports as a vehicle for them to make money. Shocking, I know! Over in jolly olde England town the gambling site, BetFair has proven itself willing to experiment and go with untraditional methods to get their name and website out there; for instance, we previously saw them add QR codes to the butts of female beach volleyballers. Not content with merely emblazoning themselves on womens' posteriors, BetFair is branching out, thanks to Wayne Rooney's hair stylist, Daniel Johnson. The company has contracted with Bromley FC—of the second division Conference South league—to have QR codes shaped out of the players' hair.
For too long I've been decrying my lack of ability to shoot a photo of an athlete in action and NOT be taken to an online gambling site; at long last my nightmare is over!
The Bromley players will debut their new 'dos on Saturday when squaring off against Leyton Orient.
[Not Cot]
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