While the Yankees are very appreciative of their loyal and highly valued fan support, unauthorized use of the Yankees Marks that would be confusing or misleading to the public, or falsely imply some endorsement or sponsorship by the Yankees, cannot be tolerated. Although the Website purports to be a “blog about Major League Baseball and the New York Yankees,” it has clearly branded itself throughout with the Yankees Marks, including the Logo. Thus, you are not using the Yankees Marks in a permissible manner but rather to brand your own online service, and to create or imply a false impression that the Yankees have approved, condoned or sponsored the Website. Your unauthorized uses of the MLB Marks on the Website and in the Domain Name are likely to cause confusion, mistake and deception as to the existence of an affiliation, connection or association between your business on the one hand, and MLBAM, and/or other applicable MLB Entities on the other, and constitute trademark infringement, dilution and unfair competition in violation of federal and state law. Accordingly, demand is hereby made that you immediately cease and desist from using the YANKEE UNIVERSE name and the Logo, any other Yankees Mark and any other MLB Mark in and as the name of your Website, to promote the Website, to seek advertising any other commercial opportunities, in and as the Domain Name, and in any other manner that would cause consumer confusion, dilution of the MLB Marks, or imply any sponsorship or endorsement of your Website or its contents by any MLB Entity.

Way to go Yankees, this makes great business sense, why not alienate the people who care most passionately (and vociferously) about your team. After all, it was all those bleacher and upper deck seats that were empty all season and the rich guy seats were jam-packed. Oh wait. That's right, it was the OTHER way around, and instead of courting and appreciating their actual fans the Yankees would, once more, rather cow-tow to the Richie Richs of the world and screw over the little guy.

Hey Yankees fans, there's plenty of room for you in Red Sox Nation, and we always appreciate OUR fans. Perhaps in a coincidence, but I say not, the Yankees have dug up the corpse of George Steinbrenner and propped him up to appear at the team's organizational meetings the last few days. Just saying, this is EXACTLY what a zombie corpse would want done...

The Yankees should be absolutely ASHAMED with themselves. Of course, their arrogance probably precludes them from feeling human emotions.

[The Yankees Universe via The Big Lead]

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